When it comes to YouTube live stream viewers, you need to put in the work to get them. Whether you’re new to live video or an experienced producer, this article will show you the most effective tactics to boost your audience engagement and watch time.
To start, you’ll need to make sure your stream is high quality and consistent. This will help your videos rank higher in search results, and increase the likelihood of viewers clicking through to watch. This means having a reliable internet connection, using an encoder, and testing your equipment prior to going live (preferably in private mode). Having a good script is also important to keep your viewers engaged. Finally, you’ll want to promote your stream well in advance. This includes letting your audience know where and when you’ll be streaming, leveraging social media, and promoting the stream in your other channels like your blog and podcast.
The average watch time of your live videos is a great indicator of how engaging your content is. However, you should not rely on this alone as it does not take into account the amount of time people spent watching your video after it ended. This is why it’s also important to measure retention, which shows you the percentage of your viewers who watched at least one second of a specific video.
Another great metric to use is peak concurrents, which tells you how many people were watching your broadcast at the same time. This is an especially useful tool for analyzing popular segments of your live stream and discovering what content your audience enjoys the most. You can also compare peak concurrents to other similar videos, which helps you figure out what type of content resonates with your audience the most.
One of the best ways to get more viewers is to invite guests on your live stream. This could be industry experts, influencers, or even your audience members. Having guests on your live stream can provide credibility to your brand and encourage more people to tune in. In addition, guests can promote your live video in their social channels, email newsletters, or podcast episodes.
Lastly, you can utilize paid promotion on YouTube to reach a wider audience. This could include Google ads or Facebook ads, depending on your budget. But be sure to create highly-engaging live video content that will engage your audience and earn their attention before launching any paid campaigns.
Once your video has finished, be sure to collect all of the viewer comments and likes. This will help the video appear in the top of search results and increase its visibility on YouTube. Then, you can add the video to your VOD archive so that it remains available for viewers. To maximize the impact of your video on-demand, be sure to include a call to action that directs viewers to take a specific action. This could be a link to your website, social channels, or a call to action on your YouTube channel. how to get live stream viewers on youtube